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Cortez Bryant was a speaker at Midem 2019, which took place at the Palais des Festivals in Cannes, France on June 4th, to debate about the music industry�s growth with streaming and how rap artists can work with brands.
During his appearance at this year�s Midem event, Tez Poe and Matt Ferrigno of MTW Agency both discussed working with megastars like Lil Wayne:
�15 years ago I was just Lil Wayne�s best friend, talking to these guys in suits� a challenge! But for one of my first deals, with AT&T, I got them to call their grandchildren and ask if they knew Wayne; the kids hollered, and we got the check!� � Cortez Bryant
�The biggest deal we did was with Lil Wayne and Samsung; it enabled us to surpass iPhone for the duration of the campaign. Wayne didn�t even use Galaxy phones! But authenticity can be built.� � Matt Ferrigno
According to the trade show�s official website, Tez also mentioned that Wayne will have a television series coming out next year that maybe premiering on the Netflix platform and has just finalizing a big deal to launch his own fashion line with American Eagle!
Read more at https://www.lilwaynehq.com/2019/06/l...ZUY7YoTQXq4.99
During his appearance at this year�s Midem event, Tez Poe and Matt Ferrigno of MTW Agency both discussed working with megastars like Lil Wayne:
�15 years ago I was just Lil Wayne�s best friend, talking to these guys in suits� a challenge! But for one of my first deals, with AT&T, I got them to call their grandchildren and ask if they knew Wayne; the kids hollered, and we got the check!� � Cortez Bryant
�The biggest deal we did was with Lil Wayne and Samsung; it enabled us to surpass iPhone for the duration of the campaign. Wayne didn�t even use Galaxy phones! But authenticity can be built.� � Matt Ferrigno
According to the trade show�s official website, Tez also mentioned that Wayne will have a television series coming out next year that maybe premiering on the Netflix platform and has just finalizing a big deal to launch his own fashion line with American Eagle!
Read more at https://www.lilwaynehq.com/2019/06/l...ZUY7YoTQXq4.99
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