Tweet
"There’s now 2700 Superphone private beta clients across verticals, including musicians like Lil Wayne and Kevin Jonas as well as authors like Bonin Bough. For a fee based on how many text messages they send plus a 5 percent tax on e-commerce payments, they know exactly who each of their fans are, how much they’ve spent, and can send them personalized messages and sales offers.
Leslie says “I think there’s a crazy correlation between how often you contact your customers and how much you earn from your customers.”
Call ’em on my Superphone
Here’s how Superphone works. Celebrities and other clients can distribute a special phone number connected to their Superphone account. Any time a fan calls or texts it, or buys something on one of their online stores and fills out a form, they get a welcome message prompting them to provide some personal info. That could include location, biographical info, or any data type the client wants to segment their audience by.
Superphone creates a next-generation phone book that’s actually more of a customer relationship management tool. For now it’s a web tool but the Superphone team hopes to have native apps available in the next few weeks. The Superphone dashboard lets clients view charts and graphs of who is paying for what so they can hone in on their most important fans.
Via Twilio’s SMS service, clients can send marketing and sales messages to any cross-section of their fans. That could be everyone for a new album release or a simple thank you, ones that live in a certain city to promote a concert, or only ones who’ve spent over $100 for a special event invite or exclusive VIP opportunity. Those messages can include Shopify or other sales links where fans can store credit card info or instantly make purchases."
Ben Horowitz backs rapper Ryan Leslie?s SMS commerce startup Superphone | TechCrunch
Basically you can turn to some kind of VIP fan through calling, texting and purchasing merch, tickets etc. and they plan to contact/ inform/ reward the people following. Waynes App game growing.
Leslie says “I think there’s a crazy correlation between how often you contact your customers and how much you earn from your customers.”
Call ’em on my Superphone
Here’s how Superphone works. Celebrities and other clients can distribute a special phone number connected to their Superphone account. Any time a fan calls or texts it, or buys something on one of their online stores and fills out a form, they get a welcome message prompting them to provide some personal info. That could include location, biographical info, or any data type the client wants to segment their audience by.
Superphone creates a next-generation phone book that’s actually more of a customer relationship management tool. For now it’s a web tool but the Superphone team hopes to have native apps available in the next few weeks. The Superphone dashboard lets clients view charts and graphs of who is paying for what so they can hone in on their most important fans.
Via Twilio’s SMS service, clients can send marketing and sales messages to any cross-section of their fans. That could be everyone for a new album release or a simple thank you, ones that live in a certain city to promote a concert, or only ones who’ve spent over $100 for a special event invite or exclusive VIP opportunity. Those messages can include Shopify or other sales links where fans can store credit card info or instantly make purchases."
Ben Horowitz backs rapper Ryan Leslie?s SMS commerce startup Superphone | TechCrunch
Basically you can turn to some kind of VIP fan through calling, texting and purchasing merch, tickets etc. and they plan to contact/ inform/ reward the people following. Waynes App game growing.
Comment