
2014 marks the 20th anniversary of the Birdman Boot by Lugz, and what better way to commemorate the occasion than by immortalizing the Cash Money CEO through pop culture! A variant cover for Amazing Spider-Man #11 was sent to comic retailers, one per store, featuring Lugz sneakers. The collector’s edition comic features Birdman in a pose reminiscent of an earlier Lugz ad. “Birdman was excited when I brought the comic book opportunity to him,” LUGZ VP of Marketing Rashaun Smith told Hip Hop Weekly. “We put Kingpin from the comic world together with the kingpin of the music world with this special collector’s edition cover.”
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