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"Recently, Ciara told fans that the album's highlight, "Turn It Up" (a high-paced/fast energy duet with Usher) would be the next single. According to All Access (WebCite query result) the single was due for radio adds on March 8, 2011. It has since been removed (WebCite query result). Reports are now beginning to surface that Jive finally pulled the plug on Ciara. Insiders say the singer is a drain on label resources because she does not know her artistry and is unable to pin down a unique sound. One insider said that "the label would rather invest in someone like Chris Brown who is proving successful on multiple formats". - thats right
Comments by Ciara to Gerrick Kennedy of the Los Angeles Times, where said to have angered label executives, especially when the singer said she wasn't bothered about album sales but saw the future and money in touring. Industry experts say that no one will pay for a tour for an artist who doesn't en-mass, citing Christina Aguilera's cancelled Bionic Tour as the prime example (Aggie is signed to Jive's sister label RCA). Ciara and Jive executives are said to have reached mutual terms to end their partnership, effective immediately. The singer was seen at the offices of Universal Music recently, and is believed to now be negotiating a new record deal with Interscope Records which would hopefully catapult the singer back into the lime light. When asked to comment both Jive and Ciara failed to respond. "
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