Adele’s 25 sold a scarcely believable 1.9m copies in its first two days on sale in the US, according to early data from reliable local retail monitor BuzzAngle – and therefore obviously shifted more than 2m copies across the world in the same timeframe.
Sixty-two percent of these US sales (around 1.18m) were digital downloads, says BuzzAngle – after Adele and her Stateside label Columbia (Sony) notoriously decided not to put the album on streaming services such as Spotify.
Of the 38% of US sales (722,000) on physical formats, 98% were on CD, with 2% on vinyl.
25 shifted 900,000 copies on US iTunes alone in its first day on sale, according to Billboard.
What all of this means: it is now starting to look like a foregone conclusion that 25 will shatter the official all-time first week record for album sales in America.
That record – restricted to the Nielsen SoundScan era, which began in 1991 – is currently held by NSYNC, whose No Strings Attached sold 2,416,000 units during its opening week in March, 2000.
Sixty-two percent of these US sales (around 1.18m) were digital downloads, says BuzzAngle – after Adele and her Stateside label Columbia (Sony) notoriously decided not to put the album on streaming services such as Spotify.
Of the 38% of US sales (722,000) on physical formats, 98% were on CD, with 2% on vinyl.
25 shifted 900,000 copies on US iTunes alone in its first day on sale, according to Billboard.
What all of this means: it is now starting to look like a foregone conclusion that 25 will shatter the official all-time first week record for album sales in America.
That record – restricted to the Nielsen SoundScan era, which began in 1991 – is currently held by NSYNC, whose No Strings Attached sold 2,416,000 units during its opening week in March, 2000.
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